Privacy policy

Privacy disclaimer

Aurum Estetica Esclusiva (DA & MA Srls), hereinafter Aurum, recognizes the importance of keeping the information collected confidential and is committed to protecting the privacy of customers, collaborators, its members and all other people with whom it interacts. This Information explains how Aurum collects and processes personal data in accordance with the legislation relating to data protection, in particular the cantonal and federal law on data protection, as well as the related regulations.

Aurum is responsible for the processing and protection of data collected to carry out its legal tasks. In this sense, it guarantees the processing of data in compliance with the justifications, general principles and obligations established by the regulations in force.

Chapter 1 – Definitions

In this Policy, the following terms have the following meanings:

  • “Personal Data”: any information that refers to an identified or identifiable person;
  • “Processing/Processing”: any operation or set of operations carried out on personal data, including the collection, use, storage and disclosure of personal data;
  • “Data subject”: natural person to whom the personal data refers.

Chapter 2 – Principles of personal data processing

Aurum processes personal data in compliance with the following principles:

  • Lawfulness: principle that prescribes the examination of the conformity of data processing with all applicable regulations, and not just with data protection legislation.
  • Transparency: the interested party must be adequately informed (principle of good faith).
  • Proportionality: the data and their processing must be suitable and necessary.
  • Limited to the purposes indicated: protected is the data subject's trust in the purpose of the processing legally foreseen or deducible from the concrete circumstances in accordance with the principle of good faith.
  • Accuracy of data: data must be correct, complete, truthful and updated.

Chapter 3 – Scope and consent

Aurum may collect personal data from customers, trainers, its collaborators and all other people with whom it interacts. Aurum only processes personal data if it has obtained the consent of the data subject or if the processing is necessary for the performance of a contract, for compliance with a legal obligation or for the purposes of the legitimate interests pursued by Aurum .

Chapter 4 – Collection and use of personal data

In particular, Aurum may collect personal data such as names, addresses, telephone numbers, email addresses and other information necessary for the provision of services, for collaborations, to manage relationships with all other people with whom it interacts.

Aurum may also collect personal data for research and statistical purposes, as well as for the improvement of its services and commercial or marketing proposals.

The data that Aurum collects can be acquired from a variety of sources. These include, but are not limited to:

  • Voluntary submission via the website (for example, registration form on the website or any other site that refers to Aurum , registrations for events / presentations promoted by Aurum , responses to surveys, mailing lists, etc…);
  • Public information freely available on the Internet (for example, public profiles on social networks, company websites, etc…);
  • Contacts with our salon or commercial staff (e.g. business cards, registrations on the site at events / presentations promoted by Aurum , requests for information about our company or our products / services, job requests, etc...).

Registration for events

  • If the interested party registers to participate in an event or to receive a service in the salon, he or she is asked to provide his/her data. This way Aurum can assess your suitability to participate in the event itself, contact you to let you know if you meet the criteria and share logistical information with you.
  • If the individual registers for an event or books a salon service , Aurum uses this information internally to work with them to ensure they are enrolled in appropriate workshops and seminars throughout the event.

Promotion and marketing of events

  • Where permitted , Aurum reserves the right to use the data for the purpose of marketing salon services, products, events and/or presentations which it believes may be of particular relevance to the data subject.
  • There may be the presence of a photographer and/or video operator at the events.

Website usage/visits

  • When you visit the Aurum website, the company may collect information relating to the visitor's operating systems, browser type, domain name, IP addresses and website usage data. This data will be collected mainly for the purpose of monitoring the use and performance of the website itself.

Chapter 5 – Transmission of personal data

Aurum may transmit some data to third parties such as event sponsors and other organizations if necessary for the performance of a contract, for compliance with a legal obligation or for the purposes of the legitimate interests pursued by Aurum . In particular, sponsors will be able to contact the interested person at the end of the event via telephone call, feedback email or email for marketing purposes; in this way the interested person can also express their desire to remain in contact or not with the sponsor. Aurum obliges such third parties to comply with data protection laws and take appropriate security measures to protect personal data.

Chapter 6 – Security of personal data

Aurum adopts risk-appropriate technical and organizational measures to ensure the security of personal data, in accordance with applicable laws and regulations. These measures include protecting data against unauthorized access, loss, alteration or destruction, as well as training employees on data security.

Chapter 7 – Storage of personal data

Aurum retains personal data only for the time necessary to achieve the purposes for which it was collected, unless there are legal or administrative obligations that require longer retention. When personal data is no longer necessary, Aurum will delete or anonymize it.

Chapter 8 – Rights of the interested party

The data subject has the right to access, correct, restrict processing, request the erasure of his or her personal data, or object to processing of his or her personal data. The interested person can exercise these rights by contacting:


Chapter 9 – Transfer of personal data abroad

Aurum collects, processes and stores the data collected on servers located in Europe to which access is strictly limited.

Aurum may transfer personal data abroad if this is necessary to achieve the purposes for which they were collected. Aurum ensures that such transfers only take place in countries that offer an adequate level of data protection or that appropriate security measures have been adopted to protect the personal data transferred.

Chapter 10 – Cookies and similar technologies

Aurum uses cookies and other similar technologies to improve and personalize user experiences on our websites. These technologies collect information about your activities on the website, such as pages visited, links clicked, and time spent on the site. You can choose to disable cookies on your browser, but this may limit some features of the website.

Links to other websites

On the pages of the Aurum website there may be automatic links to one or more websites not managed or monitored directly by Aurum . Such links are used at the user's sole risk; it is therefore advisable to read the various information on privacy and data use in advance.

Chapter 11 – Contacts

If you have any questions or comments about this Privacy Policy, you may contact

Chapter 12 – Final provisions

This Policy is drawn up in accordance with the provisions of the Data Protection Act and other applicable laws and regulations. In case of disputes relating to this Policy, the interested party has the right to lodge a complaint with the competent Authority.

Aurum reserves the right to make changes to this Policy, if necessary, to comply with changes in data protection law and other applicable laws and regulations.

To facilitate the reading of this document, the masculine gender is used to designate people and functions regardless of gender.

Court of Jurisdiction

This Privacy Policy, explicitly read and approved by the interested party, is governed by Swiss law. The sole judicial venue for all disputes, claims or issues that may arise in relation to this Privacy Policy is the court of Locarno Campagna.

Data manager

The data and credentials of the Aurum data protection officer are shown below:

DA & MA Srls
Aurum Exclusive Aesthetics
Lorella Flamini
VAT number 03220950590
Certified e-mail:

Largo G. Marconi 27
04011, Aprilia

Telephone: +39 345 421 9810

Approved by Aurum Estetica Esclusiva on 01.09.2023