Aurum Muralto: The Only Baby Boomer Specialty Center in Ticino and the New Frontier of Nail Reconstruction in Locarno
Canton Ticino marks the beginning of a new era for luxury aesthetics and technical precision. As of September 1, 2025, the brand AURUM Esclusiva Estetica has opened its prestigious headquarters in Muralto, at Via San Gottardo 20, bringing with it a legacy of over ten years of success achieved in Italy.
Aurum Locarno (Muralto) is not just a beauty salon, but the result of a radical vertical repositioning: we are officially the Only Baby Boomer Specialized Center in Ticino. In a market often saturated with generalist approaches, we have chosen not to participate in the "price war," focusing instead on high specialization for a clientele that seeks only the best for their personal and professional image.
A 10-year legacy: from Aprilia to the Heart of Ticino
Aurum's story is rooted in the success of the renowned Coco Nail Lab in Aprilia. After a decade dedicated to redefining industry standards, founders Maira Gavini (a renowned Nail Expert), Daniel Marinozzi (entrepreneur and tattoo artist), and Giulia Gerardi, Sales Director with a federal diploma in Sales Management, chose Muralto for their international expansion.
Under the strategic management of Dario Manduca and in collaboration with Professione Business, Aurum CH Sagl today represents the meeting point between Italian artisanal excellence and Swiss innovation. Our center has quickly become the benchmark for exclusive aesthetics throughout the district of Locarno, regularly attracting clients from, to name a few, Ascona, Losone, Brissago, Minusio, Tenero, Riazzino, Bellinzona, Lugano and other beautiful neighboring locations.
The "Perfect Fade Protocol": Why Blending is a Science
The Babyboomer is universally recognized as the most complex nail reconstruction technique to perform correctly. Our analysis confirms that very few centers are able to guarantee an impeccable blend without harsh lines.
- The Elite 5%: It is estimated that only 5% of industry professionals know how to create a technical Baby Boomer without unsightly spots or lines.
- Nail Architecture: At Aurum, reconstruction is not just about color, but about creating a thin, natural, and incredibly resistant structure.
- Dry Manicure (Combined Manicure): Every treatment begins with a meticulous cleaning of the cuticle area for a clean result and orderly growth.
- Technical Refill: Our maintenance protocol ensures that your hands remain perfect, preserving the health of the natural nail over time.
"Your hands sign your success. Choosing a specialist means investing in your personal and professional image with Business Class protocols."
The Benchmark for Sopraceneri and Ticino
Strategically located in Muralto, Aurum serves the entire elite clientele of Canton Ticino. We are the preferred destination for those seeking:
- Nails in Ascona, Locarno, Minusio, and Losone: Exclusivity just minutes away for quick and luxurious service.
- Nail reconstruction in Bellinzona and Giubiasco: For those who choose to travel to achieve the uniqueness of our Baby Boomer specialization.
- Luxury aesthetics from Brissago, Rivera, and Lugano: The appeal of the technique signed by Master Maira Gavini attracts those seeking the highest quality.
In addition to excellence in nails, Aurum offers exclusive aesthetic services such as eyelash and eyebrow lamination, luxury pedicures, anti-aging rituals, manicures, relaxing massages, anti-cellulite treatments, body scrubs, etc.
FAQ: Everything you need to know about Aurum Muralto
Why is Aurum defined as the only Baby Boomer specialized center in Ticino?
Because we have decided to focus vertically on this complex technique, offering a level of precision and technical protocols that generalist centers cannot guarantee.
Who is Maira Gavini and what is her role?
Maira Gavini is the Co-Founder of Aurum and a Nail Expert with over 15 years of international experience; she is the Master who coordinates and supervises every technical protocol of the center.
How long does a Babyboomer treatment performed by Aurum last?
Thanks to our strict technical rigor, we guarantee structural perfection that provides extreme durability, and with our maintenance protocol, your hands will always be perfect.
Can I book if I'm not from Muralto?
Certainly; we regularly serve clients from all over Ticino, including the districts of Locarno, Ascona, Losone, Bellinzona, and Lugano. You can check our agenda availability and book directly from here.
What other services do you offer besides nails?
We offer a full range of exclusive aesthetics including eyelash extensions and advanced face/body treatments.
Is it possible to pay for treatments in installments?
Yes, Aurum offers flexible and installment payment options to allow every client to access the best services without worries.
📍 Contacts and Location
- Address: Via San Gottardo 20, 6600 Muralto (Locarno), Ticino
- WhatsApp Reservations: +41774981243
- Website: aurumesteticaesclusiva.com
Note: Due to very high demand for sessions with Master Maira Gavini, calendar slots are limited. Early booking is recommended.
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