Aurum Muralto: The Only Baby Boomer Specialty Center in Ticino and the New Frontier of Nail Reconstruction in Locarno
The Canton of Ticino marks the beginning of a new era for luxury aesthetics and technical precision. On September 1, 2025 , the AURUM Estetica Esclusiva brand opened its prestigious headquarters in Muralto , at Via San Gottardo 20 , bringing with it a legacy of over ten years of successes developed in Italy.
Aurum Locarno (Muralto) is not simply a beauty salon, but the result of a radical vertical repositioning: we are officially the only Baby Boomer Specialized Center in Ticino . In a market often saturated with generalist approaches, we have chosen not to participate in the "price war," focusing instead on highly specialized services for a clientele seeking only the best for their personal and professional image.
A 10-Year Legacy: From Aprilia to the Heart of Ticino
Aurum's history is rooted in the success of the renowned Coco Nail Lab in Aprilia. After a decade dedicated to redefining the industry, founders Maira Gavini (renowned nail expert), Daniel Marinozzi (entrepreneur and tattoo artist), and Giulia Gerardi , Sales Director with a Federal Diploma in Head of Sales, chose Muralto for their international expansion.
Under the strategic management of Dario Manduca and the collaboration with Professione Business , Aurum CH Sagl today represents the meeting point between Italian craftsmanship excellence and Swiss innovation. Our center has quickly become the reference point for exclusive beauty treatments in the entire Locarno district, regularly attracting clients from, to name a few, Ascona, Losone, Brissago, Minusio, Tenero, Riazzino, Bellinzona, Lugano , and the beautiful surrounding towns.
The "Perfect Fade Protocol": Why Fading Is a Science
The Babyboomer technique is universally recognized as the most complex nail reconstruction technique to perform correctly. Our analysis confirms that very few salons are able to guarantee a flawless blending without sharp lines.
- The Elite 5%: It is estimated that only 5% of industry professionals know how to create a technical Baby Boomer free of unsightly stains or lines.
- Nail Architecture: At Aurum, reconstruction isn't just about color, but about creating a thin, natural, and incredibly durable structure.
- Dry Manicure (Combination Manicure): Each treatment begins with a millimetric cleaning of the cuticle area for a clean result and neat growth.
- Technical Refill: Our maintenance protocol ensures that your hands remain perfect, preserving the health of the natural nail over time.
"Your hands mark your success. Choosing a specialist means investing in your personal and professional image with business-class protocols."
The Point of Reference for the Sopraceneri and Ticino
Strategically located in Muralto , Aurum serves all of Ticino's elite clientele. We are the preferred destination for those seeking:
- Nails in Ascona, Locarno, Minusio, and Losone: Exclusivity just minutes away for fast, luxurious service.
- Nail reconstruction in Bellinzona and Giubiasco: For those who choose to relocate to enjoy the uniqueness of our Baby Boomer specialization.
- Luxurious aesthetics from Brissago, Rivera, and Lugano: The allure of Master Maira Gavini's signature technique attracts those seeking the highest quality.
In addition to excellent nail care, Aurum offers exclusive beauty services such as eyelash and eyebrow lamination, luxury pedicure, anti-aging ritual, manicure, relaxing massage, anti-cellulite massage, body scrub, etc.
FAQ: Everything you need to know about Aurum Muralto
Why is Aurum considered the only specialized Baby Boomer center in Ticino?
Because we decided to focus vertically on this complex technique, offering a level of precision and technical protocols that generalist centers cannot guarantee.
Who is Maira Gavini and what is her role?
Maira Gavini is the co-founder of Aurum and a Nail Expert with over 15 years of international experience; she is the Master who coordinates and supervises every technical protocol at the center.
How long does a Babyboomer treatment performed by Aurum last?
Thanks to our strict technical rigor, we guarantee structural perfection that gives extreme durability. With our maintenance protocol, you will always have perfect hands.
Can I book if I'm coming from outside Muralto?
Absolutely; we regularly serve guests from all over Ticino, including the districts of Locarno, Ascona, Losone, Bellinzona, and Lugano. You can check our availability and book directly here.
What other services do you offer besides nails?
We offer a full range of exclusive aesthetics including eyelash extensions and cutting-edge facial/body treatments.
Is it possible to pay for treatments in installments?
Yes, Aurum offers flexible payment options and installment plans to allow every customer to access the best services without worries.
📍 Contacts and Locations
- Address: Via San Gottardo 20, 6600 Muralto (Locarno), Ticino
- Reservations WhatsApp: +41774981243
- Website: aurumesteticaesclusiva.com
Note: Due to the high demand for sessions with Master Maira Gavini, space is limited. Advance booking is recommended.
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